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james.adams@sixt.com
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Sixt SE
Chief Commercial Officer

James is an experienced e-commerce leader and currently Chief Commercial Officer at Sixt, a role which includes responsibility for e-Commerce, revenue management and commercial performance. He took on the role in 2020 after running Sixt’s UK business. His current focus is driving Sixt’s journey to be the world’s best digital mobility player.
Prior to Sixt, James worked at Booking.com as Chief Commercial Officer for the transport division and Managing Director for the Rentalcars.com business, a job which included oversight of supply partnerships, revenue management, sales and marketing. While at Booking.com, James was focused on profitably and aggressively scaling the ground transport business internationally and improving customer experience.